For the ecosystem to work,
the focus is not only on the driver.
The User(s)
Apart from our main persona we incorporated two more that could give us better light on how an encompassing ecosystem would work.
Seamless Transition into Car
Scroll to see
Final DEsigns
Frunk Delivery
Passenger ID
Overview
Harmonious interactions
to keep you on track
I integrated the car with the existing ecosystem to create new potentialities beyond current use. While other teammates focused on the MR experience when autonomous is on.
Apple
I worked on all aspects of the project with my classmates. My final focus was on the center IVI and mobile screens.
My Role
2 Industrial Designers
3 Product Designers
Team
November - December (5 weeks)
Timeline
Designing the
central node of
the Apple ecosystem
Broken Experience
Seamless Experience
Advanced Technology
Stagnant Technology
EV Brands
Competitor landscape
To further understand the current paradigm of the EV market, we conducted first-hand research on 13 EV cars to set the expected experience of where our vehicle would be
The market
Digging into the
Apple ecosystem
After doing an exhaustive brand research on Apple we investigated its spatial computing and seamless integration technology
The infrastructure
Smart Transition
Apple devices are always on and available whenever users need them.
Using this modus operandi, we enable new features and possibilities when the car is not running
On / Off
New State
Always running
Apple users already use their products for work and productivity.
Spatial computing plus autonomous driving will enable the car as a new productivity hub.
+
Productivity Hub
The experience of a car is not only in the actual vehicle but the first and last mile.
Utilize Apple’s ecosystem to improve the experience by understanding that a journey goes beyond the actual vehicle.
First mile
Last mile
EV owners are early adopters, actively exploring the potential of new vehicles
Learning from our users
We interviewed 24 electrical vehicle owners, and found some key insights that filtered how we explored the EV market and Apple’s ecosystem.
Opportunities
Covering all
touchpoints across
the experience
From our research we decided to focus on these three key areas since they are where the majority of current friction takes place.
Ideation and prototyping
Rapid session of sketching the in-car experience
to prototype and test with potential users.
Designing a holistic experience,
from hardware to software
Barbara
35
Software Engineer
Austin
Apple's commitment to user privacy and security is unmatched. It's one of the main reasons I trust their products.
Bio
Barbara a tech-savvy individual who's always on the lookout for the latest gadgets and innovations. She started using Apple products because of their reputation for security and has since become a loyal customer. She often recommends Apple products to friends and family.
MacBook Air (for travel and meetings)
AirPods Pro (for music and calls)
Mac Pro (for work and coding)
iPhone 15 (primary phone)
Devices
Goals
Develop and test software applications efficiently.
Stay updated with the latest tech trends and innovations.
Ensure her digital data and privacy are secure.
Challenges
Managing multiple projects and deadlines.
Keeping her devices synchronized with the latest software versions.
Finding time to explore and learn about new tech tools and platforms.
24
Graphic Designer
San Francisco
Sophie
I love how all my Apple devices work together. It makes my life so much easier.
Bio
Sophie is a young professional who values aesthetics, functionality, and brand reputation. She's been using Apple products since her college days and appreciates the seamless integration between devices.
Devices
MacBook Pro (work and personal)
Apple Watch Series 7 (fitness tracking and notifications)
iPhone 13 Pro (primary phone)
iPad Pro with Apple Pencil (sketching and design work)
AirPods Pro (music and calls)
Goals
Stay connected with friends, family, and colleagues.
Use professional tools and apps for her design work.
Maintain a digital lifestyle that's both efficient and stylish.
Challenges
Keeping up with the latest software updates and features.
Balancing work and personal life on her devices.
Finding the best apps and tools for her specific needs.
Seamless Transition into Car
Manually adding apps each time creates too much friction.
Allows users to customize the apps and information they want to share with another car.
Transition into car
Frunk Delivery
Private & Public Audio
MagSafe Connection
“Meet Halfway” function could cause more hassle than it solves due to unpredicted traffic.
The private chat function might turn people away from each other.
Risk of devices falling off if the MagSafe connection is not strong enough.
“Deliver to Car” takes advantage of a parked car so people can securely receive delivery when not there.
Protects privacy for in-car calls so nobody else can listen.
MagSafe provides an easy way for new/existing users to connect personal devices to the car.
Testable prototypes
Scroll to see
Introducing the Apple Car’s
holistic user experience
Final Designs
Switch to Autonomous
Frunk Delivery
Next up
Integrating MR into the journey
BMW
Interaction design Intern
In situations where the autonomous driving mode is available, drivers can press and hold two buttons to enable this driving mode.
Environmental settings, such as lighting and
seat position, will be automatically changed to
match the preset.
Users can use the map app to order and receive deliveries directly to their car, even if they are not in the vehicle.
Seamless Transition into Car
Once inside a verified car, personal devices will automatically connect to the car and transfer ongoing activities, such as multimedia content, calls, and Facetime.
Passenger ID
Apple cars will have MagSafe docks available for each seat in the car.
Each users' preferred settings, linked to their device, will be saved.
Designing a seamless route copilot
Volvo
Product design Intern
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